Inside Audi | Audi Exclusive

Side view of the R8 Coupé V10 performance quattro RWD with yellow sideblades in front of a metal plate wall

Audi exclusive.

Stay individual. Stay exclusive.

Interior view of the Audi RS e-tron GT with sports seats with yellow stitching and yellow details

Audi exclusive.

Anyone who drives an Audi wants something special. Audi exclusive offers you the opportunity to turn that special something into something very personal.

The world has an infinite number of colours
The gold of a sunset, the red of a wine, the green of an emerald ring - you can get these and many more colours as paint for your Audi.
Exclusivity for every taste
We will show you how Audi exclusive can cater to your personal wishes - from the individual paintwork to the decorative stitching.
Look. Feel. Be fascinated
With the Audi exclusive interior trims, you have many combination options. You can choose from exclusive leathers and selected woods.
The world has an infinite number of colours
The gold of a sunset, the red of a wine, the green of an emerald ring - you can get these and many more colours as paint for your Audi.
Exclusivity for every taste
We will show you how Audi exclusive can cater to your personal wishes - from the individual paintwork to the decorative stitching.

Create uniqueness.

^{Combine different options and experience the variety and customization options of Audi exclusive, based on the example of the Audi RS 6 Avant. For a particularly interactive experience, please activate the 3D view by clicking on the 3D button.}

Q8 e-tron Q8 e-tron

Audi Q8 e-tron

e-tron GT e-tron GT

Audi RS e-tron GT

RS 6 Avant RS 6 Avant

Audi RS 6 Avant

Emissions^*: 265–263 g/km

RS Q8 RS Q8

Audi RS Q8

Emissions^*: 281–276 g/km

RS 3 Sportback RS 3 Sportback

Audi RS 3 Sportback

The way to the personal colour of your choice.

^{Each of the Audi exclusive individual paint finishes is something very special. From mixing the individual colours to applying the various layers of paint - every step requires the utmost precision.}

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And so it continues.
The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.
This is how your individual colour is created.
Your chosen colour is a mix of organic and inorganic pigments as well as a binder, a solvent and a range of additives. The organic pigments provide the colour’s brilliance and boldness, whereas the inorganic pigments ensure the finish’s weather resistance. Adding metal platelets produces the fascinating effect of the metallic paint finishes.
This is how the paint is applied to the vehicle.
Although no thicker than a human hair, the paint finish on an Audi is made up of four layers. First, a primer is applied to the body to protect it from corrosion. For this step, the entire vehicle is rotated through a dip tank to coat every millimetre of every recess with the paint layer. Afterwards, the body is dried for 45 minutes at 180°C.
And so it continues.
The second step is the so-called filler layer. This smooths any surface irregularities and has the elasticity required to prevent the finish from cracking if hit by a stone chip. The third layer is the colour paint finish. This base finish is applied to the surface of your Audi using a fast-rotating sprayer. In the fourth step, a protective layer of clear varnish is added, which must then harden for half an hour at 140°C.
This is how your individual colour is created.
Your chosen colour is a mix of organic and inorganic pigments as well as a binder, a solvent and a range of additives. The organic pigments provide the colour’s brilliance and boldness, whereas the inorganic pigments ensure the finish’s weather resistance. Adding metal platelets produces the fascinating effect of the metallic paint finishes.

Choose from numerous available individual paint finishes.

Get in contact

Which colour is yours?

^{There is only one chance to make a first impression. Take advantage of this and choose your own personal exterior paint finish from the wide range of colours available from Audi exclusive. The individual paint finishes listed below have been tested and approved by Audi. Please contact your Audi partner to check the availability of your desired colour for your desired vehicle.}

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Especially also in the interior.

^{Various leather trim options, coloured decorative stitching and diverse wood types from which the decors are made round off every interior and give it an extraordinary character.}

Get in contact

How to turn wood into décor.
As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.
How our leather is made.
We conduct over 30 different tests before selecting the right leather. These are designed to check such parameters as abrasion resistance, light fastness, shrinkage behaviour, bending strength, resistance to tensile forces, emissions and flammability.
We process carefully.
To maintain the genuineness of the leather, it is gently refined using substances including vegetable dyes. This creates a material that is durable, long lasting and highly emotive in equal measure.
How to turn wood into décor.
As a matter of principle, Audi doesn’t use tropical wood. Even if it’s cultivated on a plantation, we absolutely refuse to process it. Instead, we use classic oak, fascinating woods such as myrtle and eucalyptus, as well as elegant piano finish black. In addition to the woods, you can also choose from a selection of colours and grains.
How our leather is made.
We conduct over 30 different tests before selecting the right leather. These are designed to check such parameters as abrasion resistance, light fastness, shrinkage behaviour, bending strength, resistance to tensile forces, emissions and flammability.

Choose from 8 available leather colours and 11 decorative stitching colours.

Audi exclusive Studio.

^{In the Audi exclusive Studio, your creative ideas and individual wishes can be realised. The focus is on the interplay of unusual colours and material combinations - from sporty to elegant.}

Learn more

Audi exclusive.

Stay individual. Stay exclusive.

Audi exclusive.

The world has an infinite number of colours

Exclusivity for every taste

Look. Feel. Be fascinated

The world has an infinite number of colours

Exclusivity for every taste

Create uniqueness.

Audi Q8 e-tron

Audi RS e-tron GT

Audi RS 6 Avant

Audi RS Q8

Audi RS 3 Sportback

The way to the personal colour of your choice.

And so it continues.

This is how your individual colour is created.

This is how the paint is applied to the vehicle.

And so it continues.

This is how your individual colour is created.

Choose from numerous available individual paint finishes.

Which colour is yours?

Especially also in the interior.

How to turn wood into décor.

How our leather is made.

We process carefully.

How to turn wood into décor.

How our leather is made.

Choose from 8 available leather colours and 11 decorative stitching colours.

Audi exclusive Studio.

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